Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with a matte finish, in liquid form, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $54 at Ulta Beauty
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $1 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Retailer shade note: M3.5 - Medium to medium-deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephora$12 less (22%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$12 less (22%)Matches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$42.01 less (78%)Matches: Near-identical swatch colourSame matte finishBoth claim a lightweight feel
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephoraCosts $6 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageDoes not claim a lightweight feelNot marketed for normal skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with warm olive undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $4 moreMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: Medium to Dark, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (28%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$9 less (17%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for medium warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$16 less (30%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: warm olive
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (30%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: neutral beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephora$38 · out of stockView at SephoraThe closest shade to Jane Iredale Beyond Matte Liquid Foundation M7 (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
8.5 Medium-Tan
$36
2R28
$35
Sucre D'orge
$36
385 Amber
$15.99
Tan
$12
Tone 6.8 W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Acne Solutions Liquid Makeup Foundation in WN 56 Cashew, against Jane Iredale Beyond Matte Liquid Foundation in M7. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Acne Solutions Liquid Makeup Foundation in WN 56 Cashew.
5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Urban Decay Face Bond Self Setting Waterproof Foundation in 17, against Jane Iredale Beyond Matte Liquid Foundation in M7. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Urban Decay Face Bond Self Setting Waterproof Foundation in 17.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Clinique Acne Solutions Liquid Makeup Foundation WN 56 Cashew
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
Urban Decay Face Bond Self Setting Waterproof Foundation 17
SephoraYour shade $54 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
