Beyond Matte Liquid Foundation M9 dupes and alternatives Jane Iredale
4.2 (1,679)·Medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M9 (Medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kylie Cosmetics Natural Blur Powder Foundation in 6N, against Jane Iredale Beyond Matte Liquid Foundation in M9. Every attribute compared, with its share of the score.
ComparedYour shadeM9Closest shade match6NHow they compareScore
Shade match55% of overall90
Colour60%97#d4955f#d09462Looks identicalColour difference 1.1 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.9
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Overall match 87/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Natural Matte Longwear Foundation in TAHOE, against Jane Iredale Beyond Matte Liquid Foundation in M9. Every attribute compared, with its share of the score.
ComparedYour shadeM9Closest overall alternativeTAHOEHow they compareScore
Shade match55% of overall89
Colour60%95#d4955f#d69960Looks identicalColour difference 1.5 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.7
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/normal/oily skin
Overall match 89/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$2 less (4%)
