Beyond Matte Liquid Foundation M9 dupes and alternatives Jane Iredale
4.2 (1,679)·Medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Near-identical swatch colour· Claims a skin-like finish
Differences: Natural rather than matte finish· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
46
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M9 (Medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 10, against Jane Iredale Beyond Matte Liquid Foundation in M9. Every attribute compared, with its share of the score.
ComparedYour shadeM9Closest match10How they compareScore
Shade match55% of overall92
Colour60%99#d4955f#d4945eLooks identicalColour difference 0.3 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.4
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Combination, normal, oilyNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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