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Beyond Matte Liquid Foundation M9 dupes and alternatives Jane Iredale

Medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol3Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with full coverage, vegan.

  • 25 matches have no vegan claim listed and are not shown.

Closest shade match: Tarte Face Tape Full Coverage Foundation 42S Tan Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M9Change shade
Depth and undertone: Medium
Finish and coverage: Matte · Full coverage
The match
Tarte
42S Tan Sand
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
90out of 100
Colour
96
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Sephora Collection Best Skin Ever Matte Powder Foundation 33.5N Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M9Change shade
Depth and undertone: Medium
Finish and coverage: Matte · Full coverage
The match
Sephora Collection
33.5N Tan
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
33
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$30 less (56%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    28.8Y Medium
    Shade match 90
    $24SephoraSephora$30 less (56%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Not marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    33

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for combination/oily skin

    Retailer shade note: medium, yellow undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M9 (Medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Looks identical
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 42S Tan Sand, against Jane Iredale Beyond Matte Liquid Foundation in M9. Every attribute compared, with its share of the score.

ComparedYour shadeM9Closest shade match42S Tan SandScore
Shade match55% of overall90
Colour96#d4955f#d69562Looks identicalColour difference 1.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 89/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 42S Tan Sand.

Same or better

  • $12 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Sephora Collection Best Skin Ever Matte Powder Foundation in 33.5N Tan, against Jane Iredale Beyond Matte Liquid Foundation in M9. Every attribute compared, with its share of the score.

ComparedYour shadeM9Closest overall alternative33.5N TanScore
Shade match55% of overall90
Colour96#d4955f#cf935dLooks identicalColour difference 1.1 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.5
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Combination, normal, oilyNormalBoth marketed for normal skin
Overall match 91/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Matte Powder Foundation in 33.5N Tan.

Same or better

  • $30 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 42S Tan Sand

Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Sephora Collection Best Skin Ever Matte Powder Foundation 33.5N Tan

Best price
$24SephoraSephora
$30 less (56%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.