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Beyond Matte Liquid Foundation M9 dupes and alternatives Jane Iredale

Medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free4No drying alcohol2Vegan3Cruelty-free0Oil-free2With SPF1Mineral1

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Only showing matches made for oily skin, with medium coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Kylie Cosmetics Natural Blur Powder Foundation 6N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M9Change shade
Depth and undertone: Medium
Finish and coverage: Matte · Full coverage
The match
Kylie Cosmetics
6N
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
90out of 100
Colour
97
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$16 less (30%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 18

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M9Change shade
Depth and undertone: Medium
Finish and coverage: Matte · Full coverage
The match
Urban Decay
18
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
$14 less (26%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    20
    Shade match 87
    $40SephoraSephora$14 less (26%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium olive

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Honey (C-066)
    Shade match 88
    $58Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium to dark, cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Neutral
    Shade match 90
    $52SephoraSephora$2 less (4%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M9 (Medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Looks identical
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kylie Cosmetics Natural Blur Powder Foundation in 6N, against Jane Iredale Beyond Matte Liquid Foundation in M9. Every attribute compared, with its share of the score.

ComparedYour shadeM9Closest shade match6NScore
Shade match55% of overall90
Colour97#d4955f#d09462Looks identicalColour difference 1.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.9
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Combination, normal, oilyDry, normal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 6N.

Same or better

  • $16 less
  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 18, against Jane Iredale Beyond Matte Liquid Foundation in M9. Every attribute compared, with its share of the score.

ComparedYour shadeM9Closest overall alternative18Score
Shade match55% of overall88
Colour93#d4955f#d69666Very close colourColour difference 1.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 89/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 18.

Same or better

  • $14 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Contains alcohol denat.

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kylie Cosmetics Natural Blur Powder Foundation 6N

Match price
$38Ulta BeautyUlta Beauty
$16 less (30%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 18

Best price
$40SephoraSephora
$14 less (26%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.