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Skintuition SPF 30 Radiance-Boosting Liquid Foundation 30 Light Medium dupes and alternatives Jane Iredale

Medium light · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free13No drying alcohol13Vegan4Cruelty-free6Oil-free6With SPF1Mineral0

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13 of 30

Only showing matches with medium coverage, without talc or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
30 Light MediumChange shade
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Buildable coverage
The match
Ulta Beauty Collection
Medium Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$40 less (71%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 5.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
30 Light MediumChange shade
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Buildable coverage
The match
Hourglass
5.5
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
73
Wear (Wear & performance)
74
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $4 more

Your shade $56 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    286W
    Shade match 97
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with warm golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    256W
    Shade match 96
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with warm undertones

    High confidence· Digital match

    View match
  3. #5 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    276N
    Shade match 95
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with neutral warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 145W
    Shade match 95
    $12$16Ulta BeautyUlta Beauty$44 less (79%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · No SPF

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  5. #7 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    246N
    Shade match 93
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with neutral warm undertones

    High confidence· Digital match

    View match
  6. #8 · Hourglass

    Ambient Soft Glow Foundation

    8
    Shade match 89
    $60SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: light medium with neutral undertones

    High confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Warm
    Shade match 96
    $16Ulta BeautyUlta Beauty$40 less (71%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    296N
    Shade match 88
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with neutral undertones

    High confidence· Digital match

    View match
  9. #11 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    280
    Shade match 94
    $44SephoraSephora$12 less (21%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  10. #12 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    7.5
    Shade match 90
    $60SephoraSephoraCosts $4 more

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Olive rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: light medium, warm olive

    High confidence· Digital match

    View match
  11. #13 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Bisque
    Shade match 88
    $38SephoraSephora$18 less (32%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: light (neutral)

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 30 Light Medium (Medium light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Looks identical
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Medium Warm, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 30 Light Medium. Every attribute compared, with its share of the score.

ComparedYour shade30 Light MediumClosest shade matchMedium WarmScore
Shade match55% of overall98
Colour97#ce9d78#cf9b77Looks identicalColour difference 1.1 (0 is identical)
Depth99Medium lightMediumCloseDepth difference: 0.6
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Medium Warm.

Same or better

  • $40 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Both claim a blurring effect

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs silicone-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 5.5, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 30 Light Medium. Every attribute compared, with its share of the score.

ComparedYour shade30 Light MediumClosest overall alternative5.5Score
Shade match55% of overall96
Colour94#ce9d78#d09e7dVery close colourColour difference 1.5 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 5.5.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Medium Warm

Match price
$16Ulta BeautyUlta Beauty
$40 less (71%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 5.5

Best price
$60SephoraSephora
Costs $4 more

Your shade $56 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.