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Skintuition SPF 30 Radiance-Boosting Liquid Foundation 34 Light Medium dupes and alternatives Jane Iredale

Medium light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NW25

The equivalent shade and the most similar foundation overall.

The match
MAC Cosmetics
NW25
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Radiant · Full coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
82
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
$10 less (18%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · TIRTIR

    Mask Fit AI Filter Cushion

    25C COOL TAUPE
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)$31 less (55%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishFull rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    63
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light medium with cool undertone

    High confidence· Digital match

    View match
  2. Shade match 87
    $55Ulta BeautyUlta Beauty$1 less (2%)

    Matches: Very close colour

    Differences: Natural rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$32 less (57%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability

    Retailer shade note: neutral light medium with peach undertones

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    107.5 Ivory Beige
    Shade match 91
    $10.43WalmartWalmart$45.57 less (81%)

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    51
    Wear & performance
    63
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/dry/sensitive skin · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 34 Light Medium (Medium light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Very close colour
    • Medium light · Cool undertone

    $30

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C1

    • Close colour
    • Medium light · Cool undertone

    $34

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Close colour
    • Light medium · Cool · rosy undertone

    $39

  4. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Close colour
    • Medium

    $15.99

  6. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Very close colour
    • Medium · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW25, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 34 Light Medium. Every attribute compared, with its share of the score.

ComparedYour shade34 Light MediumClosest matchNW25Score
Shade match55% of overall95
Colour92#d09d7e#d39b76Very close colourColour difference 1.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW25.

Same or better

  • $10 less
  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone moderate vs high

Where to buy NW25

Match price
$46Ulta BeautyUlta Beauty
$10 less (18%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.