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Skintuition SPF 30 Radiance-Boosting Liquid Foundation 40 Medium dupes and alternatives Jane Iredale

Medium tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full1
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a natural matte finish, without alcohol denat.

  • 1 match has no finish listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: KimChi Chic Beauty A Really Good Foundation 121MD

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
40 MediumChange shade
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
The match
KimChi Chic Beauty
121MD
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
50
Wear (Wear & performance)
74
Skin (Skin suitability)
80
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
$27 less (48%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 40 Medium (Medium tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Very close colour
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 08 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 08 W

    • Close colour
    • Medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KimChi Chic Beauty A Really Good Foundation in 121MD, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 40 Medium. Every attribute compared, with its share of the score.

ComparedYour shade40 MediumClosest match121MDScore
Shade match55% of overall98
Colour97#c78c63#c88b5eLooks identicalColour difference 1.1 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall50
Finish34RadiantNatural matteDifferentNatural matte finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 121MD.

Same or better

  • $27 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Natural matte finish instead of radiant
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim colour stability
  • Not marketed for sensitive skin
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone moderate vs high
View full match

Where to buy 121MD

Match price
$29Ulta BeautyUlta Beauty
$27 less (48%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.