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Skintuition SPF 30 Radiance-Boosting Liquid Foundation 40 Medium dupes and alternatives Jane Iredale

Medium tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches mineral-based, without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Kokkini ST12

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
40 MediumChange shade
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
The match
ILIA
Kokkini ST12
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Shade match
92out of 100
Colour
93
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$8 less (14%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Well People Skinforia Serum Foundation 32 Tan Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
40 MediumChange shade
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
The match
Well People
32 Tan Neutral
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
76
Wear (Wear & performance)
85
Skin (Skin suitability)
80
High confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$35 less (63%)

Your shade $56 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$26 less (46%)

    Matches: Same warm undertoneSame buildable coverageBoth claim a skin-like finish

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  2. #4 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    26O Limba
    Shade match 87
    $50SephoraSephora$6 less (11%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Medium-deep with olive undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 40 Medium (Medium tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Very close colour
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 08 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 08 W

    • Close colour
    • Medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Kokkini ST12, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 40 Medium. Every attribute compared, with its share of the score.

ComparedYour shade40 MediumClosest shade matchKokkini ST12Score
Shade match55% of overall92
Colour93#c78c63#cb895bVery close colourColour difference 1.8 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Warm · peachNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 80/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Kokkini ST12.

Same or better

  • $8 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Light rather than buildable coverage
  • Both claim a blurring effect
  • SPF 40 instead of SPF 30

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30SPF 40
OverlapPowder-based vs oil-based; silicone moderate vs none
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 32 Tan Neutral, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 40 Medium. Every attribute compared, with its share of the score.

ComparedYour shade40 MediumClosest overall alternative32 Tan NeutralScore
Shade match55% of overall86
Colour92#c78c63#be8961Very close colourColour difference 2.0 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65Warm · peachNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 83/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 32 Tan Neutral.

Same or better

  • $35 less
  • Very close colour
  • Same buildable coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Natural finish instead of radiant
  • No blurring effect claimed
  • Does not claim colour stability
  • Not marketed for sensitive skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs unknown-based; silicone moderate vs none
View full match

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Kokkini ST12

Best price
$48SephoraSephora
$8 less (14%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Well People Skinforia Serum Foundation 32 Tan Neutral

Best price
$21Ulta BeautyUlta Beauty
$35 less (63%)

Your shade $56 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.