Beautler.Your beauty butler

Skintuition SPF 30 Radiance-Boosting Liquid Foundation 50 Medium Dark dupes and alternatives Jane Iredale

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tower 28 Beauty SunnyDays Skin Tint 50 Sunset

The equivalent shade: scored on colour, depth and undertone only.

The match
Tower 28 Beauty
50 Sunset
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Natural · Light coverage
Shade match
94out of 100
Colour
91
Depth
100
Undertone
100
Best price
$32SephoraSephora
$24 less (43%)

Your shade $56 at Ulta Beauty

Closest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Tan Dark

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Smashbox
Tan Dark
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Light coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
58
Wear (Wear & performance)
85
Skin (Skin suitability)
100
Match price
$41Ulta BeautyUlta Beauty
$15 less (27%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Palladio Beauty

    Skin Tint

    Medium Beige
    Shade match 91
    $15.99Ulta BeautyUlta Beauty$40.01 less (71%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Dewy rather than radiant finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    85
    Skin suitability
    50

    Looks identical · Dewy · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Dewy rather than radiant finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $49SephoraSephora$7 less (13%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: Medium deep with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · CoverGirl

    Clean Fresh Skin Milk Foundation

    610 Rich/Deep
    Shade match 91
    $10.49TargetTarget$45.51 less (81%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $40SephoraSephora$16 less (29%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than radiant finishLight rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Light rather than buildable coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium with neutral olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 50 Medium Dark (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Very close colour
    • Tan · Warm undertone

    $30

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Very close colour
    • Tan · Olive · warm olive undertone

    $39

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W

    • Close colour
    • Tan · Warm · yellow undertone

    $31

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Close colour
    • Tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty SunnyDays Skin Tint in 50 Sunset, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 50 Medium Dark. Every attribute compared, with its share of the score.

ComparedYour shade50 Medium DarkClosest shade match50 SunsetScore
Shade match55% of overall94
Colour91#b5794f#b07c52Very close colourColour difference 2.2 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 83/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 50 Sunset.

Same or better

  • $24 less
  • Very close colour
  • Same warm undertone
  • Light rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • No long-wear claim
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30SPF 30
OverlapPowder-based vs water-based; silicone moderate vs moderate

Why the closest overall alternative works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Tan Dark, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 50 Medium Dark. Every attribute compared, with its share of the score.

ComparedYour shade50 Medium DarkClosest overall alternativeTan DarkScore
Shade match55% of overall94
Colour92#b5794f#bc7e51Very close colourColour difference 2.0 (0 is identical)
Depth95TanTanSameDepth difference: 3.0
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Tan Dark.

Same or better

  • $15 less
  • Very close colour
  • Same warm undertone
  • Light rather than buildable coverage
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim colour stability
  • SPF 25 instead of SPF 30

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30SPF 25
OverlapPowder-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

Tower 28 Beauty SunnyDays Skin Tint 50 Sunset

Best price
$32SephoraSephora
$24 less (43%)

Your shade $56 at Ulta Beauty

Closest overall alternative

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Tan Dark

Match price
$41Ulta BeautyUlta Beauty
$15 less (27%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.