Very deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
11 of 31 matches
Only showing matches with full coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $20 at Ulta Beauty
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $20 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$8.03 less (40%)Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Does not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)Costs $34 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for dry/sensitive skin
Retailer shade note: deeper rich chocolate brown w/ neutral undertones)
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $38 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural matte rather than matte finishDoes not claim a lightweight feel
Looks identical · Natural matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural matte rather than matte finish · Does not claim a lightweight feel
Retailer shade note: deep neutral with cool blue undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $49 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than neutral undertoneNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Olive rather than neutral undertone · Not marketed for dry/sensitive skin
Retailer shade note: deep with olive undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sUlta Beauty(product price)$1.01 less (5%)Matches: Near-identical swatch colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finish
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $19 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: rich deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $35 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for dry/sensitive skin
Retailer shade note: D6 - very deep with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $29 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for dry/sensitive skin
Retailer shade note: deep skin with neutral red undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than neutral undertoneNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Olive rather than neutral undertone · Not marketed for dry/sensitive skin
Retailer shade note: very deep skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyThe closest shade to Juvia's Place I am Magic Powder Foundation Angola - Dark 1 (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
16 Deep
$36
550 Suede C
$32
7C
$38
Clove 11.4
$39
60N mahogany
$32
45.5 Deep Ebony
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Sephora Collection Best Skin Ever Matte Powder Foundation in 68P Deep, against Juvia's Place I am Magic Powder Foundation in Angola - Dark 1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Best Skin Ever Matte Powder Foundation in 68P Deep.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Maybelline Super Stay Lumi-Matte Foundation in 405, against Juvia's Place I am Magic Powder Foundation in Angola - Dark 1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Lumi-Matte Foundation in 405.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Sephora Collection Best Skin Ever Matte Powder Foundation 68P Deep
SephoraYour shade $20 at Ulta Beauty
Maybelline Super Stay Lumi-Matte Foundation 405
Ulta BeautyYour shade $20 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
