Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
13 of 33 matches
Only showing matches with full coverage, without talc.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $20 at Ulta Beauty
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$8.03 less (40%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta BeautyCosts $28 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish
Retailer shade note: Medium - Neutral with cool undertones
Medium confidence· Digital match
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautySephoraCosts $22 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone
Retailer shade note: for tan cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $29 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for dry/sensitive skin
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin
Retailer shade note: tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta Beauty
Target$5.41 less (27%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $19 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Not marketed for combination/dry/sensitive skin
Retailer shade note: light medium with rosy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $21 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNot marketed for combination/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Not marketed for combination/sensitive skin
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin
Retailer shade note: tan to deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin
Retailer shade note: tan skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin
Retailer shade note: medium mahogany with rosy undertones for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sThe closest shade to Juvia's Place I am Magic Powder Foundation Nicaragua - Medium 3 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4N
$38
385
$30
4 Neutral
$42
N8
$16.99
Tone 7.8 N
$32
Light Tan
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium 35 Neutral, against Juvia's Place I am Magic Powder Foundation in Nicaragua - Medium 3. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium 35 Neutral.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
SephoraYour shade $20 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
