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I am Magic Powder Foundation Nicaragua - Medium 3 dupes and alternatives Juvia's Place

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan4Cruelty-free4Oil-free0With SPF0Mineral, applied. Remove

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Only showing matches with medium coverage, mineral-based, without talc.

  • 1 match has no mineral claim listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 24N Cypress

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
Nicaragua - Medium 3Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
The match
ILIA
24N Cypress
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
62
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $30 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    28N Mora
    Shade match 96
    $50SephoraSephoraCosts $30 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    25N Elm
    Shade match 94
    $50SephoraSephoraCosts $30 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin

    Retailer shade note: Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Amazonian Clay Blurring Powder Foundation

    32N Medium Neutral
    Shade match 89
    $40SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Nicaragua - Medium 3 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Looks identical
    • Medium · Neutral undertone

    $38

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Looks identical
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    4 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Neutral

    • Very close colour
    • Medium · Neutral undertone

    $42

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Very close colour
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 24N Cypress, against Juvia's Place I am Magic Powder Foundation in Nicaragua - Medium 3. Every attribute compared, with its share of the score.

ComparedYour shadeNicaragua - Medium 3Closest match24N CypressScore
Shade match55% of overall98
Colour96#ce936f#ca9472Looks identicalColour difference 1.2 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 24N Cypress.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy 24N Cypress

Best price
$50SephoraSephora
Costs $30 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.