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I am Magic Powder Foundation Niger - Deep Dark 2 dupes and alternatives Juvia's Place

Rich deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte2
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol2Vegan0Cruelty-free2Oil-free, applied. RemoveWith SPF0Mineral0

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2 of 32

Only showing matches with full coverage, oil-free.

  • 28 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 485

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
Niger - Deep Dark 2Change shade
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
485
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Shade match
89out of 100
Colour
88
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $20 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    495
    Shade match 87
    $40SephoraSephoraCosts $20 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Does not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Niger - Deep Dark 2 (Rich deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Very close colour
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 485, against Juvia's Place I am Magic Powder Foundation in Niger - Deep Dark 2. Every attribute compared, with its share of the score.

ComparedYour shadeNiger - Deep Dark 2Closest match485Score
Shade match55% of overall89
Colour88#583124#5c2d1dVery close colourColour difference 2.6 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 485.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines

Different

  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy 485

Best price
$40SephoraSephora
Costs $20 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.