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I am Magic Powder Foundation Niger - Deep Dark 2 dupes and alternatives Juvia's Place

Rich deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, with a radiant finish.

Closest shade matchClosest overall alternative: Hourglass Illusion Luminous Glow Foundation SPF 30 26

The equivalent shade and the most similar foundation overall.

The match
Hourglass
26
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
71out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
34
Wear (Wear & performance)
51
Skin (Skin suitability)
60
Shade match
95out of 100
Colour
98
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $40 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Niger - Deep Dark 2 (Rich deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Very close colour
    • Rich deep · Cool · rosy undertone

    $36

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

  4. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

  5. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 26, against Juvia's Place I am Magic Powder Foundation in Niger - Deep Dark 2. Every attribute compared, with its share of the score.

ComparedYour shadeNiger - Deep Dark 2Closest match26Score
Shade match55% of overall95
Colour98#583124#593224Looks identicalColour difference 0.5 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.6
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared34
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 71/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 26.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims transfer resistance
  • Claims not settling into lines
  • Adds SPF 30

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 30
Overlap

Where to buy 26

Best price
$60SephoraSephora
Costs $40 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.