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I am Magic Powder Foundation Oslo - Very Light 4 dupes and alternatives Juvia's Place

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol6Vegan1Cruelty-free1Oil-free2With SPF3Mineral3

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Only showing matches with full coverage, without fragrance.

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Porcelain

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
Oslo - Very Light 4Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Fair Porcelain
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
76
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Shade match
94out of 100
Colour
96
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $19 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair
    Shade match 92
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: ivory shade with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair Ivory
    Shade match 90
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Slightly deeperNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: very fair complexion with warm yellow undertone

    Medium confidence· Digital match

    View match
  3. #4 · Maybelline

    Super Stay Lumi-Matte Foundation

    102
    Shade match 78
    $11.19$15.99Ulta BeautyUlta Beauty$8.81 less (44%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    LG3 Bone
    Shade match 86
    $40Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Does not claim a lightweight feel

    Retailer shade note: very fair with gold undertones

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Natural Radiant Longwear Foundation

    Yulong
    Shade match 85
    $55SephoraSephoraCosts $35 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  6. #7 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 0.5 Shell
    Shade match 84
    $41Ulta BeautyUlta BeautyCosts $21 more

    Matches: Near-identical swatch colourSame full coverageClaims colour stability

    Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Oslo - Very Light 4 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Looks identical
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2.5 Fair

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    90 Ivoire N

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 90 Ivoire N

    • Very close colour
    • Very fair · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 01 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 01 N

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Porcelain, against Juvia's Place I am Magic Powder Foundation in Oslo - Very Light 4. Every attribute compared, with its share of the score.

ComparedYour shadeOslo - Very Light 4Closest matchFair PorcelainScore
Shade match55% of overall94
Colour96#f1dfcf#ecdcccLooks identicalColour difference 1.2 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.8
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Porcelain.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (limonene)
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 50
Overlap
View full match

Where to buy Fair Porcelain

Best price
$39SephoraSephora
Costs $19 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.