I am Magic Powder Foundation Oslo - Very Light 4 dupes and alternatives Juvia's Place
3.7 (146)·Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
82
Finish & visual result
61
Wear & performance
100
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin
Retailer shade note: extra light with neutral undertones
The closest shade to Juvia's Place I am Magic Powder Foundation Oslo - Very Light 4 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 2 Fair Warm, against Juvia's Place I am Magic Powder Foundation in Oslo - Very Light 4. Every attribute compared, with its share of the score.
ComparedYour shadeOslo - Very Light 4Closest shade match2 Fair WarmHow they compareScore
Shade match55% of overall93
Colour60%89#f1dfcf#fce7d8Very close colourColour difference 2.4 (0 is identical)
Overall match 83/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral, against Juvia's Place I am Magic Powder Foundation in Oslo - Very Light 4. Every attribute compared, with its share of the score.
ComparedYour shadeOslo - Very Light 4Closest overall alternativeFair to Light NeutralHow they compareScore
Shade match55% of overall86
Colour60%93#f1dfcf#edd8c7Very close colourColour difference 1.9 (0 is identical)
Overall match 84/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $36 more
