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I am Magic Powder Foundation Oslo - Very Light 4 dupes and alternatives Juvia's Place

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free1Oil-free1With SPF0Mineral2

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Only showing matches with medium coverage, in powder form, without talc.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: Dior Forever Natural Matte Velvet Compact Foundation 00 IN

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
Oslo - Very Light 4Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
Dior
00 IN
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
88out of 100
Colour
95
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$64SephoraSephora
Costs $44 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair to Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
Oslo - Very Light 4Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Fair to Light Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
91
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$4 less (20%)

Your shade $20 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Oslo - Very Light 4 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Looks identical
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2.5 Fair

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    90 Ivoire N

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 90 Ivoire N

    • Very close colour
    • Very fair · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 01 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 01 N

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Natural Matte Velvet Compact Foundation in 00 IN, against Juvia's Place I am Magic Powder Foundation in Oslo - Very Light 4. Every attribute compared, with its share of the score.

ComparedYour shadeOslo - Very Light 4Closest shade match00 INScore
Shade match55% of overall88
Colour95#f1dfcf#f1dfd2Looks identicalColour difference 1.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Natural Matte Velvet Compact Foundation in 00 IN.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Medium rather than full coverage
  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listPowder-based, no silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral, against Juvia's Place I am Magic Powder Foundation in Oslo - Very Light 4. Every attribute compared, with its share of the score.

ComparedYour shadeOslo - Very Light 4Closest overall alternativeFair to Light NeutralScore
Shade match55% of overall86
Colour93#f1dfcf#edd8c7Very close colourColour difference 1.9 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral.

Same or better

  • $4 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listPowder-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Dior Forever Natural Matte Velvet Compact Foundation 00 IN

Best price
$64SephoraSephora
Costs $44 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair to Light Neutral

Best price
$16Ulta BeautyUlta Beauty
$4 less (20%)

Your shade $20 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.