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I am Magic Powder Foundation Oslo - Very Light 4 dupes and alternatives Juvia's Place

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free2No drying alcohol6Vegan1Cruelty-free1Oil-free2With SPF3Mineral3

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Only showing matches with full coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Amazonian Clay 16-Hour Full Coverage Foundation 27S Light-Medium Sand

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
Oslo - Very Light 4Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
Tarte
27S Light-Medium Sand
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $22 more

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair Porcelain
    Shade match 94
    $39SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: very fair complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair
    Shade match 92
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: ivory shade with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair Ivory
    Shade match 90
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Slightly deeperNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: very fair complexion with warm yellow undertone

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Natural Radiant Longwear Foundation

    Yulong
    Shade match 85
    $55SephoraSephoraCosts $35 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  5. #6 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 0.5 Shell
    Shade match 84
    $41Ulta BeautyUlta BeautyCosts $21 more

    Matches: Near-identical swatch colourSame full coverageClaims colour stability

    Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Oslo - Very Light 4 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Looks identical
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2.5 Fair

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    90 Ivoire N

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 90 Ivoire N

    • Very close colour
    • Very fair · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 01 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 01 N

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 27S Light-Medium Sand, against Juvia's Place I am Magic Powder Foundation in Oslo - Very Light 4. Every attribute compared, with its share of the score.

ComparedYour shadeOslo - Very Light 4Closest match27S Light-Medium SandScore
Shade match55% of overall96
Colour94#f1dfcf#f4dfcbVery close colourColour difference 1.6 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.2
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 27S Light-Medium Sand.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy 27S Light-Medium Sand

Match price
$42Ulta BeautyUlta Beauty
Costs $22 more

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.