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I Am Magic Velvety Matte Foundation 110 Senegal dupes and alternatives Juvia's Place

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol9Vegan4Cruelty-free6Oil-free2With SPF4Mineral3

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Only showing matches with full coverage, in liquid form.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC65

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
110 SenegalChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC65
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
40
Shade match
93out of 100
Colour
89
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    485
    Shade match 86
    $40SephoraSephoraCosts $16 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly lighterDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  2. #3 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    495
    Shade match 83
    $40SephoraSephoraCosts $16 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 65 Neutral
    Shade match 91
    $45Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  4. #5 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8.5N
    Shade match 91
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 89
    $42SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW57
    Shade match 85
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: rich deep with red undertones

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW58
    Shade match 84
    $39SephoraSephoraCosts $15 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly lighter · Not marketed for combination/dry/sensitive skin

    Retailer shade note: rich deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · NARS

    Natural Matte Longwear Foundation

    AMBATO
    Shade match 87
    $55SephoraSephoraCosts $31 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · Tarte

    Face Tape Full Coverage Foundation

    61H Espresso
    Shade match 82
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  10. #11 · Tarte

    Face Tape Full Coverage Foundation

    62W espresso warm
    Shade match 82
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 110 Senegal (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Very close colour
    • Rich deep · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC65, against Juvia's Place I Am Magic Velvety Matte Foundation in 110 Senegal. Every attribute compared, with its share of the score.

ComparedYour shade110 SenegalClosest matchNC65Score
Shade match55% of overall93
Colour89#4e261a#4e2817Very close colourColour difference 2.4 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.7
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC65.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 33%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high
View full match

Where to buy NC65

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.