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I Am Magic Velvety Matte Foundation 110 Senegal dupes and alternatives Juvia's Place

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches with medium coverage, with a matte finish.

Closest shade match: Natasha Denona HY-GLAM Powder Foundation NP16

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
110 SenegalChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Natasha Denona
NP16
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$55Ulta BeautyUlta Beauty
Costs $31 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Warm Espresso (W-114)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
110 SenegalChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Bobbi Brown
Warm Espresso (W-114)
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Medium coverage
Overall match
81out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
82
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $34 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 110 Senegal (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Very close colour
    • Rich deep · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona HY-GLAM Powder Foundation in NP16, against Juvia's Place I Am Magic Velvety Matte Foundation in 110 Senegal. Every attribute compared, with its share of the score.

ComparedYour shade110 SenegalClosest shade matchNP16Score
Shade match55% of overall96
Colour93#4e261a#472318Very close colourColour difference 1.7 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.5
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveCombinationBoth marketed for combination skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona HY-GLAM Powder Foundation in NP16.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for dry/normal/oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Why the closest overall alternative works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Espresso (W-114), against Juvia's Place I Am Magic Velvety Matte Foundation in 110 Senegal. Every attribute compared, with its share of the score.

ComparedYour shade110 SenegalClosest overall alternativeWarm Espresso (W-114)Score
Shade match55% of overall81
Colour85#4e261a#522e25Very close colourColour difference 3.0 (0 is identical)
Depth91Rich deepRich deepSameDepth difference: 4.2
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Espresso (W-114).

Same or better

  • Very close colour
  • Same matte finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Runs slightly lighter
  • Slightly warmer undertone
  • Medium rather than full coverage
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Natasha Denona HY-GLAM Powder Foundation NP16

Match price
$55Ulta BeautyUlta Beauty
Costs $31 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Warm Espresso (W-114)

Best price
$58SephoraSephora
Costs $34 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.