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I Am Magic Velvety Matte Foundation 130 Mali dupes and alternatives Juvia's Place

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with medium coverage, without silicones.

Closest shade matchClosest overall alternative: Tarte Amazonian Clay Blurring Powder Foundation 61H Espresso Honey

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
130 MaliChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Full coverage
The match
Tarte
61H Espresso Honey
Depth and undertone: Rich deep · Warm · peach
Finish and coverage: Matte · Medium coverage
Overall match
80out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
74
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Shade match
88out of 100
Colour
80
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · about-face

    THE PERFORMER Skin-Focused Foundation

    RD1NEUTRAL
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    82
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 130 Mali (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    60W mahogany warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60W mahogany warm

    • Very close colour
    • Rich deep · Warm undertone

    $32

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Very close colour
    • Rich deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Very close colour
    • Rich deep · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Close colour
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW58

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Amazonian Clay Blurring Powder Foundation in 61H Espresso Honey, against Juvia's Place I Am Magic Velvety Matte Foundation in 130 Mali. Every attribute compared, with its share of the score.

ComparedYour shade130 MaliClosest match61H Espresso HoneyScore
Shade match55% of overall88
Colour80#5c2918#552d21Close colourColour difference 3.6 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay Blurring Powder Foundation in 61H Espresso Honey.

Same or better

  • Same warm undertone
  • Same matte finish
  • Claims a blurring effect
  • Both claim long-wearing

Different

  • Small colour difference on the swatch
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy 61H Espresso Honey

Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.