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I Am Magic Velvety Matte Foundation 200 Kenya dupes and alternatives Juvia's Place

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF2Mineral1

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Only showing matches with full coverage, with a natural finish, without talc.

  • 1 match has no finish listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Youthforia DATE NIGHT Skin Tint Serum Foundation 450

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
200 KenyaChange shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Youthforia
450
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
89out of 100
Colour
97
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$48Ulta BeautyUlta Beauty
Costs $24 more

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 86
    $39SephoraSephoraCosts $15 more

    Matches: Similar undertone (neutral vs warm)Same full coverageBoth claim long-wearing

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    530 Deep Amber
    Shade match 84
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #4 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Sweet Coco
    Shade match 76
    $3.89$5.99Ulta BeautyUlta Beauty$20.11 less (84%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 200 Kenya (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Youthforia DATE NIGHT Skin Tint Serum Foundation in 450, against Juvia's Place I Am Magic Velvety Matte Foundation in 200 Kenya. Every attribute compared, with its share of the score.

ComparedYour shade200 KenyaClosest match450Score
Shade match55% of overall89
Colour97#8c421f#88401eLooks identicalColour difference 1.0 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youthforia DATE NIGHT Skin Tint Serum Foundation in 450.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy 450

Best price
$48Ulta BeautyUlta Beauty
Costs $24 more

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.