I Am Magic Velvety Matte Foundation 205 Tanzania dupes and alternatives Juvia's Place
4.3 (6,617)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: deep with cool red undertones
$16Ulta Beauty(product price)$8 less (33%)4.3 (699)
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
93
Finish & visual result
62
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 205 Tanzania (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Best Skin Ever Liquid Foundation in 35P, against Juvia's Place I Am Magic Velvety Matte Foundation in 205 Tanzania. Every attribute compared, with its share of the score.
ComparedYour shade205 TanzaniaClosest shade match35PHow they compareScore
Shade match55% of overall94
Colour60%91#883f1e#813e23Very close colourColour difference 2.2 (0 is identical)
Depth15%97DeepVery deepCloseDepth difference: 1.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 82/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 400 Deep Cool, against Juvia's Place I Am Magic Velvety Matte Foundation in 205 Tanzania. Every attribute compared, with its share of the score.
ComparedYour shade205 TanzaniaClosest overall alternative400 Deep CoolHow they compareScore
Shade match55% of overall87
Colour60%81#883f1e#8b4a2eClose colourColour difference 3.5 (0 is identical)
Depth15%90DeepDeepSameDepth difference: 4.5
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $34 more
