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I Am Magic Velvety Matte Foundation 205 Tanzania dupes and alternatives Juvia's Place

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan0Cruelty-free, applied. RemoveOil-free2With SPF0Mineral0

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Only showing matches with medium coverage, cruelty-free.

  • 22 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Deep Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
205 TanzaniaChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Deep Cool
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
89
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$8 less (33%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Too Faced Born This Way Soft Matte Foundation Maple

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
205 TanzaniaChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
Too Faced
Maple
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
82out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
79
Wear (Wear & performance)
78
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $24 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Complexion Crush Foundation

    Dark Cool
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Too Faced

    Born This Way Soft Matte Foundation

    Chestnut
    Shade match 80
    $48SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 205 Tanzania (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Looks identical
    • Deep · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Close colour
    • Deep · Cool undertone

    $30

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Slight colour difference
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool, against Juvia's Place I Am Magic Velvety Matte Foundation in 205 Tanzania. Every attribute compared, with its share of the score.

ComparedYour shade205 TanzaniaClosest shade matchDeep CoolScore
Shade match55% of overall93
Colour89#883f1e#7e3f22Very close colourColour difference 2.4 (0 is identical)
Depth96DeepVery deepCloseDepth difference: 2.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool.

Same or better

  • $8 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a blurring effect

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Too Faced Born This Way Soft Matte Foundation in Maple, against Juvia's Place I Am Magic Velvety Matte Foundation in 205 Tanzania. Every attribute compared, with its share of the score.

ComparedYour shade205 TanzaniaClosest overall alternativeMapleScore
Shade match55% of overall87
Colour93#883f1e#844323Very close colourColour difference 1.7 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Maple.

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

17 shared ingredients; weighted similarity 34%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Deep Cool

Match price
$16Ulta BeautyUlta Beauty
$8 less (33%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Soft Matte Foundation Maple

Best price
$48SephoraSephora
Costs $24 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.