I Am Magic Velvety Matte Foundation 230 Malawi dupes and alternatives Juvia's Place
Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium5
- Full1
- Buildable1
Finish
- Matte1
- Natural0
Formulation
- Liquid1
- Cream0
- Stick0
- Powder0
Skin type
- Dry0
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
SortSort byOverall match
1 of 30 matches
Only showing matches with full coverage, without dimethicone.
- 3 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: NARS Natural Matte Longwear Foundation NEW CALEDONIA
The equivalent shade and the most similar foundation overall.
230 MalawiChange shade
- 100 Sudan
- 110 Senegal
- 120 Chad
- 130 Mali
- 140 Angola
- 150 Kano
- 200 Kenya
- 205 Tanzania
- 210 Togo
- 220 Dakar
- 230 Malawicurrent shade
- 240 Lagos
- 300 Gabon
- 310 Burkina
- 320 Zaria
- 330 Accra
- 340 Kampala
- 350 Somalia
- 400 Ethiopia
- 410 Nairobi
- 420 Havana
- 430 Rio
- 435 Punta Cana
- 440 Savanna
- 450 Casablanca
- 500 Bogota
- 510 Aruba
- 520 Tangier
- 530 Ibiza
- 540 Giza
- 550 Martinique
- 600 Cairo
- 610 Cebu
- 620 Fes
- 630 Capri
- 640 Malta
- 650 Alexandria
- 700 Vienna
- 710 Maricao
- 720 Bali
- 730 Isla
- 740 Marisol
- Overall match
- 77out of 100
- Shade (Shade match)
- 77
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 61
- Skin (Skin suitability)
- 60
- Shade match
- 77out of 100
- Colour
- 78
- Depth
- 93
- Undertone
- 65
SephoraYour shade $24 at Ulta Beauty
Where to buy NEW CALEDONIA
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at Sephora
Ulta Beautyfrom $55 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 230 Malawi (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
57S rich sand
Tarte Shape Tape Full Coverage Matte Concealer, shade 57S rich sand
- Very close colour
- Deep · Warm · golden undertone
$32
23W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W
- Close colour
- Deep · Warm undertone
$30
NC50
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50
- Close colour
- Deep · Warm · golden undertone
$30
C10
Butterscotch 7.5 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden
- Close colour
- Deep tan · Warm · golden undertone
$31
520 Suede W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W
- Close colour
- Deep · Warm · golden undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NARS Natural Matte Longwear Foundation in NEW CALEDONIA, against Juvia's Place I Am Magic Velvety Matte Foundation in 230 Malawi. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NARS Natural Matte Longwear Foundation in NEW CALEDONIA.
Same or better
- Same matte finish
- Same full coverage
- Claims a blurring effect
- Claims transfer resistance
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Olive rather than warm undertone
- Does not claim not settling into lines
- Not marketed for dry/sensitive skin
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Where to buy NEW CALEDONIA
SephoraYour shade $24 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.