I Am Magic Velvety Matte Foundation 230 Malawi dupes and alternatives Juvia's Place
Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
Finish
- Matte0
- Natural1
Formulation
- Liquid1
- Cream0
- Stick0
- Powder0
Skin type
- Dry1
- Normal0
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with light coverage, without talc.
- 3 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Medium Deep Warm 4
The equivalent shade and the most similar foundation overall.
230 MalawiChange shade
- 100 Sudan
- 110 Senegal
- 120 Chad
- 130 Mali
- 140 Angola
- 150 Kano
- 200 Kenya
- 205 Tanzania
- 210 Togo
- 220 Dakar
- 230 Malawicurrent shade
- 240 Lagos
- 300 Gabon
- 310 Burkina
- 320 Zaria
- 330 Accra
- 340 Kampala
- 350 Somalia
- 400 Ethiopia
- 410 Nairobi
- 420 Havana
- 430 Rio
- 435 Punta Cana
- 440 Savanna
- 450 Casablanca
- 500 Bogota
- 510 Aruba
- 520 Tangier
- 530 Ibiza
- 540 Giza
- 550 Martinique
- 600 Cairo
- 610 Cebu
- 620 Fes
- 630 Capri
- 640 Malta
- 650 Alexandria
- 700 Vienna
- 710 Maricao
- 720 Bali
- 730 Isla
- 740 Marisol
- Overall match
- 76out of 100
- Shade (Shade match)
- 94
- Finish (Finish & visual result)
- 39
- Wear (Wear & performance)
- 78
- Skin (Skin suitability)
- 60
- Shade match
- 94out of 100
- Colour
- 91
- Depth
- 96
- Undertone
- 100
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Where to buy Medium Deep Warm 4
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 230 Malawi (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
57S rich sand
Tarte Shape Tape Full Coverage Matte Concealer, shade 57S rich sand
- Very close colour
- Deep · Warm · golden undertone
$32
23W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W
- Close colour
- Deep · Warm undertone
$30
NC50
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50
- Close colour
- Deep · Warm · golden undertone
$30
C10
Butterscotch 7.5 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden
- Close colour
- Deep tan · Warm · golden undertone
$31
520 Suede W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W
- Close colour
- Deep · Warm · golden undertone
$32
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Deep Warm 4, against Juvia's Place I Am Magic Velvety Matte Foundation in 230 Malawi. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Deep Warm 4.
Same or better
- Very close colour
- Same warm undertone
- Both claim not settling into lines
- Claims colour stability
- Both claim a lightweight feel
- Adds SPF 45
Different
- Natural finish instead of matte
- Light rather than full coverage
- Not marketed for normal/sensitive skin
Ingredients (information only, not scored)
13 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Where to buy Medium Deep Warm 4
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.