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I Am Magic Velvety Matte Foundation 310 Burkina dupes and alternatives Juvia's Place

Deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free7No drying alcohol8Vegan5Cruelty-free5Oil-free1With SPF5Mineral3

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13 of 31

Only showing matches with full coverage, without talc.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: L'Oréal Paris Infallible 32H Fresh Wear Foundation 525 Deep Golden

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
310 BurkinaChange shade
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
525 Deep Golden
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
94out of 100
Colour
96
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
Costs $4.59 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC50

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
310 BurkinaChange shade
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC50
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $24.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)Costs $1.59 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Super Stay Lumi-Matte Foundation

    355
    Shade match 84
    $15.99Ulta BeautyUlta Beauty(product price)Costs $1.59 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW43
    Shade match 86
    $39SephoraSephoraCosts $24.60 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Not marketed for combination/dry/sensitive skin

    Retailer shade note: deep with warm peachy undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    57S Rich Sand
    Shade match 86
    $42SephoraSephoraCosts $27.60 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Not marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Face Tape Full Coverage Foundation

    55W rich warm
    Shade match 86
    $42SephoraSephoraCosts $27.60 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Not marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Natural Radiant Longwear Foundation

    Namibia - Dark 4
    Shade match 93
    $55SephoraSephoraCosts $40.60 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    520 Sienna
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)Costs $4.59 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    515 Copper
    Shade match 89
    $14.97WalmartWalmartCosts $0.57 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Live Tinted

    HUESTICK Complexion Stick

    06 Medium/Dark
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Face Tape Full Coverage Foundation

    57G Rich Golden
    Shade match 81
    $42SephoraSephoraCosts $27.60 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  11. #13 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    10
    Shade match 90
    $40SephoraSephoraCosts $25.60 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: deep skin with very warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 310 Burkina (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    14 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 14 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    57S rich sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57S rich sand

    • Very close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50

    • Very close colour
    • Deep · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 525 Deep Golden, against Juvia's Place I Am Magic Velvety Matte Foundation in 310 Burkina. Every attribute compared, with its share of the score.

ComparedYour shade310 BurkinaClosest shade match525 Deep GoldenScore
Shade match55% of overall94
Colour96#9e532b#9e552aLooks identicalColour difference 1.1 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 525 Deep Golden.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same full coverage
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC50, against Juvia's Place I Am Magic Velvety Matte Foundation in 310 Burkina. Every attribute compared, with its share of the score.

ComparedYour shade310 BurkinaClosest overall alternativeNC50Score
Shade match55% of overall88
Colour88#9e532b#93512eVery close colourColour difference 2.6 (0 is identical)
Depth95DeepDeepSameDepth difference: 2.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 86/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC50.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 33%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris Infallible 32H Fresh Wear Foundation 525 Deep Golden

Match price
$18.99Ulta BeautyUlta Beauty
Costs $4.59 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC50

Best price
$39SephoraSephora
Costs $24.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.