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I Am Magic Velvety Matte Foundation 330 Accra dupes and alternatives Juvia's Place

Deep tan · Olive · cool olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for oily skin, with medium coverage, in liquid form.

  • 10 matches have no formulation listed and are not shown.
  • 2 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Foundation 12.1

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
330 AccraChange shade
Depth and undertone: Deep tan · Olive · cool olive
Finish and coverage: Matte · Full coverage
The match
Armani Beauty
12.1
Depth and undertone: Deep tan · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
62
Wear (Wear & performance)
75
Skin (Skin suitability)
60
Shade match
94out of 100
Colour
98
Depth
100
Undertone
80
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $45 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 330 Accra (Deep tan · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R64

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R64

    • Looks identical
    • Deep tan · Cool undertone

    $35

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Close colour
    • Deep tan · Cool undertone

    $31

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Brandy 10

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Brandy 10

    • Close colour
    • Deep tan · Cool · pink undertone

    $39

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N

    • Close colour
    • Deep tan · Cool undertone

    $38

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Armani Beauty Luminous Silk Foundation in 12.1, against Juvia's Place I Am Magic Velvety Matte Foundation in 330 Accra. Every attribute compared, with its share of the score.

ComparedYour shade330 AccraClosest match12.1Score
Shade match55% of overall94
Colour98#a36335#a26438Looks identicalColour difference 0.6 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone80Olive · cool oliveCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 81/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Foundation in 12.1.

Same or better

  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Cool rather than olive undertone
  • Natural finish instead of matte
  • Not marketed for combination/sensitive skin
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 12.1

Best price
$69SephoraSephora
Costs $45 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.