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I Am Magic Velvety Matte Foundation 340 Kampala dupes and alternatives Juvia's Place

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Formulation

Skin type

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Fragrance-free3No drying alcohol3Vegan2Cruelty-free2Oil-free1With SPF1Mineral1

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Only showing matches with full coverage, in liquid form, without talc.

  • 7 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: NARS Natural Radiant Longwear Foundation Namibia - Dark 4

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
340 KampalaChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
NARS
Namibia - Dark 4
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Full coverage
Shade match
90out of 100
Colour
85
Depth
91
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 51 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
340 KampalaChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Deep 51 Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
86
Wear (Wear & performance)
61
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $21 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Face Tape Full Coverage Foundation

    53G Deep Golden
    Shade match 82
    $42SephoraSephoraCosts $18 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Natural Matte Longwear Foundation

    NEW CALEDONIA
    Shade match 84
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: D2 - Deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 340 Kampala (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Looks identical
    • Deep tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Very close colour
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.2 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.2 W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Very close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N68

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N68

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Radiant Longwear Foundation in Namibia - Dark 4, against Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala. Every attribute compared, with its share of the score.

ComparedYour shade340 KampalaClosest shade matchNamibia - Dark 4Score
Shade match55% of overall90
Colour85#a45d31#9b562fClose colourColour difference 3.0 (0 is identical)
Depth91Deep tanDeepCloseDepth difference: 4.1
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 81/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Namibia - Dark 4.

Same or better

  • Same warm undertone
  • Same full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 51 Neutral, against Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala. Every attribute compared, with its share of the score.

ComparedYour shade340 KampalaClosest overall alternativeDeep 51 NeutralScore
Shade match55% of overall89
Colour96#a45d31#a05d30Looks identicalColour difference 1.2 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.8
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 51 Neutral.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims transfer resistance
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Neutral rather than warm undertone
  • Does not claim not settling into lines
  • Contains alcohol

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 27%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

NARS Natural Radiant Longwear Foundation Namibia - Dark 4

Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 51 Neutral

Match price
$45Ulta BeautyUlta Beauty
Costs $21 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.