I Am Magic Velvety Matte Foundation 340 Kampala dupes and alternatives Juvia's Place
4.3 (6,617)·Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
93
Finish & visual result
74
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deep skin with warm, golden undertones
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very tan with yellow undertones
Matches: Very close colour· Same warm undertone· Claims transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
67
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with warm golden undertones
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 340 Kampala (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P9, against Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala. Every attribute compared, with its share of the score.
ComparedYour shade340 KampalaClosest shade matchP9How they compareScore
Shade match55% of overall97
Colour60%96#a45d31#a76034Looks identicalColour difference 1.1 (0 is identical)
Overall match 76/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 28 Warm, against Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala. Every attribute compared, with its share of the score.
ComparedYour shade340 KampalaClosest overall alternativeDark 28 WarmHow they compareScore
Shade match55% of overall92
Colour60%87#a45d31#9c603bVery close colourColour difference 2.7 (0 is identical)
Overall match 83/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $16 more
