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I Am Magic Velvety Matte Foundation 340 Kampala dupes and alternatives Juvia's Place

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

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Fragrance-free1No drying alcohol0Vegan0Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches made for sensitive skin, with medium coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P9

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
340 KampalaChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Natasha Denona
P9
Depth and undertone: Deep tan · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $28 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lancôme Teint Idole Ultra Wear Care and Glow Foundation 515N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
340 KampalaChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Lancôme
515N
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
67
Wear (Wear & performance)
51
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $29 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 340 Kampala (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Looks identical
    • Deep tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Very close colour
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.2 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.2 W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Very close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N68

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N68

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P9, against Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala. Every attribute compared, with its share of the score.

ComparedYour shade340 KampalaClosest shade matchP9Score
Shade match55% of overall97
Colour96#a45d31#a76034Looks identicalColour difference 1.1 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.7
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared35
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 76/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P9.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Why the closest overall alternative works

Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 515N, against Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala. Every attribute compared, with its share of the score.

ComparedYour shade340 KampalaClosest overall alternative515NScore
Shade match55% of overall96
Colour94#a45d31#a76133Very close colourColour difference 1.5 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 2.0
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 515N.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims transfer resistance
  • Adds SPF 27

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for dry/oily skin
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 27
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P9

Match price
$52Ulta BeautyUlta Beauty
Costs $28 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lancôme Teint Idole Ultra Wear Care and Glow Foundation 515N

Match price
$53Ulta BeautyUlta Beauty
Costs $29 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.