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I Am Magic Velvety Matte Foundation 400 Ethiopia dupes and alternatives Juvia's Place

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte0
  • Natural0
  • Radiant0
  • Luminous0

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Serum0
  • Balm0

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

  • Dimethicone0
  • Fragrance0
  • Alcohol denat.0
  • Silicones0
  • Coconut oil0
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Only showing matches with light to medium coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

None of the 30 matches fit these filters. Clear the filters to see them all.

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 400 Ethiopia (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC40

    • Very close colour
    • Medium light · Warm · golden undertone

    $30

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.