I Am Magic Velvety Matte Foundation 410 Nairobi dupes and alternatives Juvia's Place
Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light1
- Medium0
- Full0
- Buildable0
Finish
- Matte0
- Natural0
- Radiant1
- Luminous0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.0
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 32 matches
Only showing matches in serum form, without talc.
- 10 matches have no formulation listed and are not shown.
- 4 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 7.5-8.5 Cool Deep
The equivalent shade and the most similar foundation overall.
410 NairobiChange shade
- 100 Sudan
- 110 Senegal
- 120 Chad
- 130 Mali
- 140 Angola
- 150 Kano
- 200 Kenya
- 205 Tanzania
- 210 Togo
- 220 Dakar
- 230 Malawi
- 240 Lagos
- 300 Gabon
- 310 Burkina
- 320 Zaria
- 330 Accra
- 340 Kampala
- 350 Somalia
- 400 Ethiopia
- 410 Nairobicurrent shade
- 420 Havana
- 430 Rio
- 435 Punta Cana
- 440 Savanna
- 450 Casablanca
- 500 Bogota
- 510 Aruba
- 520 Tangier
- 530 Ibiza
- 540 Giza
- 550 Martinique
- 600 Cairo
- 610 Cebu
- 620 Fes
- 630 Capri
- 640 Malta
- 650 Alexandria
- 700 Vienna
- 710 Maricao
- 720 Bali
- 730 Isla
- 740 Marisol
- Overall match
- 68out of 100
- Shade (Shade match)
- 97
- Finish (Finish & visual result)
- 16
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 100
- Shade match
- 97out of 100
- Colour
- 95
- Depth
- 98
- Undertone
- 100
Ulta BeautyYour shade $24 at Ulta Beauty
Where to buy 7.5-8.5 Cool Deep
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 410 Nairobi (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
W9.5
6 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral
- Very close colour
- Tan · Neutral undertone
$42
055 Hazelnut
Honeycomb 7.7 Red
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red
- Close colour
- Deep tan · Cool undertone
$31
Amande
470C
Rare Beauty Liquid Touch Brightening Concealer, shade 470C
- Slight colour difference
- Tan · Cool undertone
$24
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 7.5-8.5 Cool Deep, against Juvia's Place I Am Magic Velvety Matte Foundation in 410 Nairobi. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 7.5-8.5 Cool Deep.
Same or better
- $3.01 less
- Near-identical swatch colour
- Same cool undertone
Different
- Radiant finish instead of matte
- Light rather than full coverage
- No long-wear claim
- Does not claim not settling into lines
- Does not claim a lightweight feel
- Contains alcohol denat.
Ingredients (information only, not scored)
10 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
Where to buy 7.5-8.5 Cool Deep
Ulta BeautyYour shade $24 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.