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I Am Magic Velvety Matte Foundation 500 Bogota dupes and alternatives Juvia's Place

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF1Mineral1

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Only showing matches in stick form, without talc.

  • 6 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Well People Supernatural Complexion Stick 18 Light Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
500 BogotaChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Well People
18 Light Warm
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Light coverage
Shade match
95out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$18.20Ulta BeautyUlta Beauty
$5.80 less (24%)

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Medium Tones

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
500 BogotaChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
BLK/OPL
Medium Tones
Depth and undertone: Medium
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Low confidence· Digital matchWhy it matches
Best price
$14.59TargetTarget
$9.41 less (39%)

Your shade $24 at Ulta Beauty

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Nutmeg
    Shade match 94
    $22Ulta BeautyUlta Beauty(product price)$2 less (8%)

    Matches: Very close colourSame warm undertone

    Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 500 Bogota (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Looks identical
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Looks identical
    • Medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  3. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Very close colour
    • Medium · Warm · golden undertone

    $39

    SephoraView at Sephora
  6. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Supernatural Complexion Stick in 18 Light Warm, against Juvia's Place I Am Magic Velvety Matte Foundation in 500 Bogota. Every attribute compared, with its share of the score.

ComparedYour shade500 BogotaClosest shade match18 Light WarmScore
Shade match55% of overall95
Colour93#cb9f7c#d2a078Very close colourColour difference 1.9 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.3
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared49
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Supernatural Complexion Stick in 18 Light Warm.

Same or better

  • $5.80 less
  • Very close colour
  • Same warm undertone
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none
View full match

Why the closest overall alternative works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones, against Juvia's Place I Am Magic Velvety Matte Foundation in 500 Bogota. Every attribute compared, with its share of the score.

ComparedYour shade500 BogotaClosest overall alternativeMedium TonesScore
Shade match55% of overall80
Colournot comparable#cb9f7cNo swatchNot comparedNo swatch colour on one side
Depth91Medium lightMediumCloseDepth difference: 4.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70Warm · goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones.

Same or better

  • $9.41 less
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Adds SPF 15

Different

  • Runs slightly deeper
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Well People Supernatural Complexion Stick 18 Light Warm

Best price
$18.20Ulta BeautyUlta Beauty
$5.80 less (24%)

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Medium Tones

Best price
$14.59TargetTarget
$9.41 less (39%)

Your shade $24 at Ulta Beauty

TargetView at Target

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.