I Am Magic Velvety Matte Foundation 520 Tangier dupes and alternatives Juvia's Place
4.3 (6,617)·Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches in liquid form, without talc.
11 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 40 Warm
The equivalent shade and the most similar foundation overall.
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/sensitive skin
Score details
Shade match
95
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$8Ulta Beauty(product price)$16 less (67%)4.5 (40,486)
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
67
Wear & performance
100
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertones
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for darker medium skin with warm undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 520 Tangier (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 40 Warm, against Juvia's Place I Am Magic Velvety Matte Foundation in 520 Tangier. Every attribute compared, with its share of the score.
ComparedYour shade520 TangierClosest matchMedium Deep 40 WarmHow they compareScore
Shade match55% of overall97
Colour60%95#dd9b5f#da9b65Looks identicalColour difference 1.3 (0 is identical)
Overall match 89/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$16 less (67%)
Sephora
