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I Am Magic Velvety Matte Foundation 530 Ibiza dupes and alternatives Juvia's Place

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, without silicones or alcohol denat.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: RMS Beauty ReEvolve Natural Finish Foundation 44

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
530 IbizaChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Full coverage
The match
RMS Beauty
44
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
55
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$59Ulta BeautyUlta Beauty
Costs $35 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Light Reflecting Foundation

    Santa Fe
    Shade match 81
    $55SephoraSephoraCosts $31 more

    Matches: Claims a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: M2 - medium with neutral undertones, and a peach tone

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Light Reflecting Foundation

    Stromboli
    Shade match 77
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: M3 - medium with warm undertones, and a yellow tone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 530 Ibiza (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    470 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 470 Suede C

    • Very close colour
    • Light medium · Cool · rosy undertone

    $32

    Ulta BeautyView at Ulta Beauty
  2. Clinique Even Better All-Over Concealer + Eraser

    CN 58 Honey

    Clinique Even Better All-Over Concealer + Eraser, shade CN 58 Honey

    • Very close colour
    • Light medium · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Close colour
    • Light medium · Cool undertone

    $35

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Close colour
    • Light medium · Cool · pink undertone

    $22

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    260N

    Rare Beauty Liquid Touch Brightening Concealer, shade 260N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    35N medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35N medium

    • Slight colour difference
    • Light · Cool undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

RMS Beauty ReEvolve Natural Finish Foundation in 44, against Juvia's Place I Am Magic Velvety Matte Foundation in 530 Ibiza. Every attribute compared, with its share of the score.

ComparedYour shade530 IbizaClosest match44Score
Shade match55% of overall97
Colour95#e2b176#e4ae70Looks identicalColour difference 1.4 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty ReEvolve Natural Finish Foundation in 44.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Claims a blurring effect

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy 44

Match price
$59Ulta BeautyUlta Beauty
Costs $35 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.