I Am Magic Velvety Matte Foundation 620 Fes dupes and alternatives Juvia's Place
4.3 (6,617)·Medium light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
58
Wear & performance
54
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light skin with golden undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 620 Fes (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Hydra Nude Foundation in 2N Neutral, against Juvia's Place I Am Magic Velvety Matte Foundation in 620 Fes. Every attribute compared, with its share of the score.
ComparedYour shade620 FesClosest shade match2N NeutralHow they compareScore
Shade match55% of overall94
Colour60%97#d4a682#d4a986Looks identicalColour difference 1.0 (0 is identical)
Overall match 79/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Beige MG5, against Juvia's Place I Am Magic Velvety Matte Foundation in 620 Fes. Every attribute compared, with its share of the score.
ComparedYour shade620 FesClosest overall alternativeBeige MG5How they compareScore
Shade match55% of overall93
Colour60%95#d4a682#d4a881Looks identicalColour difference 1.4 (0 is identical)
Overall match 84/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $36 more
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