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I Am Magic Velvety Matte Foundation 640 Malta dupes and alternatives Juvia's Place

Fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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2 of 31

Only showing matches with medium coverage, in liquid form, without silicones.

  • 11 matches have no formulation listed and are not shown.

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3W Coronado

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
640 MaltaChange shade
Depth and undertone: Fair · Warm · peach
Finish and coverage: Matte · Full coverage
The match
Tower 28 Beauty
3W Coronado
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Medium coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $12 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NARS Light Reflecting Foundation Gobi

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
640 MaltaChange shade
Depth and undertone: Fair · Warm · peach
Finish and coverage: Matte · Full coverage
The match
NARS
Gobi
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
62
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta (Fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Café Con Leche

    NARS Soft Matte Complete Concealer, shade Café Con Leche

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11

    • Very close colour
    • Fair · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Very close colour
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Very close colour
    • Fair · Warm · golden undertone

    $31

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Very close colour
    • Fair · Warm undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3W Coronado, against Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta. Every attribute compared, with its share of the score.

ComparedYour shade640 MaltaClosest shade match3W CoronadoScore
Shade match55% of overall99
Colour99#efcfa9#efcfa8Looks identicalColour difference 0.3 (0 is identical)
Depth100FairFairSameDepth difference: 0.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 77/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3W Coronado.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

NARS Light Reflecting Foundation in Gobi, against Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta. Every attribute compared, with its share of the score.

ComparedYour shade640 MaltaClosest overall alternativeGobiScore
Shade match55% of overall94
Colour93#efcfa9#f7d7b0Very close colourColour difference 1.9 (0 is identical)
Depth91FairVery fairCloseDepth difference: 4.1
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · peachWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 83/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Gobi.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3W Coronado

Best price
$36SephoraSephora
Costs $12 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NARS Light Reflecting Foundation Gobi

Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.