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I Am Magic Velvety Matte Foundation 640 Malta dupes and alternatives Juvia's Place

Fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Powder0
  • Cushion0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, with a natural matte finish, without talc.

  • 1 match has no finish listed and is not shown.

Closest shade matchClosest overall alternative: Youngblood BeyondBlur Skin Perfecting Foundation LW3

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
640 MaltaChange shade
Depth and undertone: Fair · Warm · peach
Finish and coverage: Matte · Full coverage
The match
Youngblood
LW3
Depth and undertone: Fair · Olive · warm olive
Finish and coverage: Natural matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
79
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Shade match
93out of 100
Colour
98
Depth
99
Undertone
80
Medium confidence· Digital matchWhy it matches
Best price
$58Ulta BeautyUlta Beauty
Costs $34 more

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta (Fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Café Con Leche

    NARS Soft Matte Complete Concealer, shade Café Con Leche

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11

    • Very close colour
    • Fair · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Very close colour
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Very close colour
    • Fair · Warm · golden undertone

    $31

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Very close colour
    • Fair · Warm undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Youngblood BeyondBlur Skin Perfecting Foundation in LW3, against Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta. Every attribute compared, with its share of the score.

ComparedYour shade640 MaltaClosest matchLW3Score
Shade match55% of overall93
Colour98#efcfa9#efd1abLooks identicalColour difference 0.8 (0 is identical)
Depth99FairFairSameDepth difference: 0.8
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone80Warm · peachOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveDry, normal, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood BeyondBlur Skin Perfecting Foundation in LW3.

Same or better

  • Near-identical swatch colour
  • Natural matte finish instead of matte
  • Same full coverage
  • Claims a blurring effect

Different

  • Olive rather than warm undertone
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy LW3

Best price
$58Ulta BeautyUlta Beauty
Costs $34 more

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.