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I Am Magic Velvety Matte Foundation 640 Malta dupes and alternatives Juvia's Place

Fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol2Vegan3Cruelty-free, applied. RemoveOil-free0With SPF0Mineral0

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Only showing matches with medium coverage, cruelty-free, without talc.

  • 24 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Haus Labs Triclone Skin Tech Medium Coverage Foundation 030 Fair

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
640 MaltaChange shade
Depth and undertone: Fair · Warm · peach
Finish and coverage: Matte · Full coverage
The match
Haus Labs
030 Fair
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
94
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $28 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 15 Fair Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
640 MaltaChange shade
Depth and undertone: Fair · Warm · peach
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
15 Fair Warm
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
67
Wear (Wear & performance)
100
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$16 less (67%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    12 Fair Warm
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta (Fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Café Con Leche

    NARS Soft Matte Complete Concealer, shade Café Con Leche

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11

    • Very close colour
    • Fair · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Very close colour
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Very close colour
    • Fair · Warm · golden undertone

    $31

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Very close colour
    • Fair · Warm undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 030 Fair, against Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta. Every attribute compared, with its share of the score.

ComparedYour shade640 MaltaClosest shade match030 FairScore
Shade match55% of overall96
Colour94#efcfa9#f3d5b1Very close colourColour difference 1.5 (0 is identical)
Depth95FairVery fairCloseDepth difference: 2.9
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 030 Fair.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 15 Fair Warm, against Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta. Every attribute compared, with its share of the score.

ComparedYour shade640 MaltaClosest overall alternative15 Fair WarmScore
Shade match55% of overall94
Colour91#efcfa9#efd4adVery close colourColour difference 2.2 (0 is identical)
Depth97FairVery fairCloseDepth difference: 1.9
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 88/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 15 Fair Warm.

Same or better

  • $16 less
  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Haus Labs Triclone Skin Tech Medium Coverage Foundation 030 Fair

Best price
$52SephoraSephora
Costs $28 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 15 Fair Warm

Match price
$8Ulta BeautyUlta Beauty
$16 less (67%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.