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I Am Magic Velvety Matte Foundation 640 Malta dupes and alternatives Juvia's Place

Fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte2
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free0Oil-free, applied. RemoveWith SPF0Mineral1

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2 of 31

Only showing matches with medium coverage, oil-free.

  • 28 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Dior Forever Natural Matte Velvet Compact Foundation 2W IN

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
640 MaltaChange shade
Depth and undertone: Fair · Warm · peach
Finish and coverage: Matte · Full coverage
The match
Dior
2W IN
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
83out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
82
Wear (Wear & performance)
61
Skin (Skin suitability)
40
Shade match
94out of 100
Colour
91
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$64SephoraSephora
Costs $40 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    5
    Shade match 89
    $40SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta (Fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Café Con Leche

    NARS Soft Matte Complete Concealer, shade Café Con Leche

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11

    • Very close colour
    • Fair · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Very close colour
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Very close colour
    • Fair · Warm · golden undertone

    $31

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Very close colour
    • Fair · Warm undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Dior Forever Natural Matte Velvet Compact Foundation in 2W IN, against Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta. Every attribute compared, with its share of the score.

ComparedYour shade640 MaltaClosest match2W INScore
Shade match55% of overall94
Colour91#efcfa9#f3d1b0Very close colourColour difference 2.2 (0 is identical)
Depth98FairVery fairCloseDepth difference: 1.4
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 83/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Natural Matte Velvet Compact Foundation in 2W IN.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for dry/normal/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy 2W IN

Best price
$64SephoraSephora
Costs $40 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.