I Am Magic Velvety Matte Foundation 700 Vienna dupes and alternatives Juvia's Place
4.3 (6,617)·Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
80
Finish & visual result
67
Wear & performance
100
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 700 Vienna (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
e.l.f. Cosmetics Soft Glam Satin Foundation in 12 Fair Warm, against Juvia's Place I Am Magic Velvety Matte Foundation in 700 Vienna. Every attribute compared, with its share of the score.
ComparedYour shade700 ViennaClosest match12 Fair WarmHow they compareScore
Shade match55% of overall95
Colour60%93#f5ddbb#f1d6b3Very close colourColour difference 1.8 (0 is identical)
Overall match 88/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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