I Am Magic Velvety Matte Foundation 710 Maricao dupes and alternatives Juvia's Place
Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade match: Kosas Revealer Skin-Improving Foundation SPF 25 Very Light Neutral 110
The equivalent shade: scored on colour, depth and undertone only.
710 MaricaoChange shade
- 100 Sudan
- 110 Senegal
- 120 Chad
- 130 Mali
- 140 Angola
- 150 Kano
- 200 Kenya
- 205 Tanzania
- 210 Togo
- 220 Dakar
- 230 Malawi
- 240 Lagos
- 300 Gabon
- 310 Burkina
- 320 Zaria
- 330 Accra
- 340 Kampala
- 350 Somalia
- 400 Ethiopia
- 410 Nairobi
- 420 Havana
- 430 Rio
- 435 Punta Cana
- 440 Savanna
- 450 Casablanca
- 500 Bogota
- 510 Aruba
- 520 Tangier
- 530 Ibiza
- 540 Giza
- 550 Martinique
- 600 Cairo
- 610 Cebu
- 620 Fes
- 630 Capri
- 640 Malta
- 650 Alexandria
- 700 Vienna
- 710 Maricaocurrent shade
- 720 Bali
- 730 Isla
- 740 Marisol
- Shade match
- 97out of 100
- Colour
- 95
- Depth
- 97
- Undertone
- 100
SephoraYour shade $24 at Ulta Beauty
Where to buy Very Light Neutral 110
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraClosest overall alternative: PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Ivory LP5
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
710 MaricaoChange shade
- 100 Sudan
- 110 Senegal
- 120 Chad
- 130 Mali
- 140 Angola
- 150 Kano
- 200 Kenya
- 205 Tanzania
- 210 Togo
- 220 Dakar
- 230 Malawi
- 240 Lagos
- 300 Gabon
- 310 Burkina
- 320 Zaria
- 330 Accra
- 340 Kampala
- 350 Somalia
- 400 Ethiopia
- 410 Nairobi
- 420 Havana
- 430 Rio
- 435 Punta Cana
- 440 Savanna
- 450 Casablanca
- 500 Bogota
- 510 Aruba
- 520 Tangier
- 530 Ibiza
- 540 Giza
- 550 Martinique
- 600 Cairo
- 610 Cebu
- 620 Fes
- 630 Capri
- 640 Malta
- 650 Alexandria
- 700 Vienna
- 710 Maricaocurrent shade
- 720 Bali
- 730 Isla
- 740 Marisol
- Overall match
- 83out of 100
- Shade (Shade match)
- 92
- Finish (Finish & visual result)
- 67
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 100
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Where to buy Ivory LP5
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 710 Maricao (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
11.0 Light Nude
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 11.0 Light Nude
- Looks identical
- Fair · Neutral undertone
$30
Classic Ivory
CoverGirl TruBlend Undercover Concealer, shade Classic Ivory
- Very close colour
- Light · Neutral · neutral golden undertone
$12.99
Very Fair 0.5N
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5N
- Very close colour
- Fair · Neutral undertone
$31
Vanilla
Sand 1.45
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sand 1.45
- Very close colour
- Light · Neutral undertone
$39
1.5
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 1.5
- Very close colour
- Light · Neutral undertone
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kosas Revealer Skin-Improving Foundation SPF 25 in Very Light Neutral 110, against Juvia's Place I Am Magic Velvety Matte Foundation in 710 Maricao. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Kosas Revealer Skin-Improving Foundation SPF 25 in Very Light Neutral 110.
Same or better
- Near-identical swatch colour
- Same neutral undertone
- Claims a skin-like finish
- Claims a blurring effect
- Both claim long-wearing
- Both claim a lightweight feel
- Adds SPF 25
Different
- Natural finish instead of matte
- Medium rather than full coverage
- Does not claim not settling into lines
- Not marketed for oily/sensitive skin
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Why the closest overall alternative works
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Ivory LP5, against Juvia's Place I Am Magic Velvety Matte Foundation in 710 Maricao. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Ivory LP5.
Same or better
- Very close colour
- Similar undertone (warm vs neutral)
- Medium rather than full coverage
- Both claim not settling into lines
- Both claim a lightweight feel
- Adds SPF 15
Different
- Natural finish instead of matte
- No long-wear claim
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Kosas Revealer Skin-Improving Foundation SPF 25 Very Light Neutral 110
SephoraYour shade $24 at Ulta Beauty
Closest overall alternative
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Ivory LP5
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.