Beautler.Your beauty butler

I Am Magic Velvety Matte Foundation 720 Bali dupes and alternatives Juvia's Place

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol6Vegan2Cruelty-free2Oil-free0With SPF4Mineral0

Avoid an ingredient

Sort

9 of 30

Only showing matches with full coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 210N

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
720 BaliChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
The match
Gucci
210N
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
60
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $45 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    180W
    Shade match 90
    $69SephoraSephoraCosts $45 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light Beige
    Shade match 87
    $12.99Ulta BeautyUlta Beauty$11.01 less (46%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #4 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    170W
    Shade match 85
    $69SephoraSephoraCosts $45 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Creamy Nude
    Shade match 84
    $12.99Ulta BeautyUlta Beauty(product price)$11.01 less (46%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    425 Linen
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Low confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    430 Ivory Buff
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Low confidence· Digital match

    View match
  7. #8 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$9.41 less (39%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    420 True Beige
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 720 Bali (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Very close colour
    • Light · Neutral undertone

    $22

    SephoraView at Sephora
  2. Clinique Even Better All-Over Concealer + Eraser

    CN 40 Cream Chamois

    Clinique Even Better All-Over Concealer + Eraser, shade CN 40 Cream Chamois

    • Very close colour
    • Light · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6 Medium

    • Very close colour
    • Light · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    1.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 1.5

    • Close colour
    • Light · Neutral undertone

    $42

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sand 1.45

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sand 1.45

    • Close colour
    • Light · Neutral undertone

    $39

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Meringue 2.1 Neutral

    • Very close colour
    • Fair · Neutral undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 210N, against Juvia's Place I Am Magic Velvety Matte Foundation in 720 Bali. Every attribute compared, with its share of the score.

ComparedYour shade720 BaliClosest match210NScore
Shade match55% of overall97
Colour95#e3c09a#e4be9aLooks identicalColour difference 1.5 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 210N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 210N

Best price
$69SephoraSephora
Costs $45 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.