A Really Good Foundation 104L dupes and alternatives KimChi Chic Beauty
Light · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Finish
- Matte0
- Natural2
- Radiant0
Formulation
- Liquid2
- Powder0
- Cushion0
- Serum0
Skin type
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 32 matches
Only showing matches with medium coverage, cruelty-free, without talc.
- 25 matches have no cruelty-free claim listed and are not shown.
Closest shade match: ILIA True Skin Serum Foundation Cozumel SF1.75
The equivalent shade: scored on colour, depth and undertone only.
104LChange shade

- Shade match
- 97out of 100
- Colour
- 95
- Depth
- 98
- Undertone
- 100
Your shade $29 at Ulta Beauty
Where to buy Cozumel SF1.75
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: m.ph by Mary Phillips Le Skin Weightless Serum Foundation Fair 10 G
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
104LChange shade

- Overall match
- 86out of 100
- Shade (Shade match)
- 90
- Finish (Finish & visual result)
- 70
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 75
Your shade $29 at Ulta Beauty
Where to buy Fair 10 G
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to KimChi Chic Beauty A Really Good Foundation 104L (Light · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

2 Warm Olive
Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Warm Olive
- Very close colour
- Light medium · Olive · warm olive undertone
$42

170W
Rare Beauty Liquid Touch Brightening Concealer, shade 170W
- Very close colour
- Light · Olive · warm olive undertone
$24
14.0 Light Tan
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan
- Very close colour
- Light · Warm undertone
$30
Cotton 2
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2
- Very close colour
- Light · Warm · golden undertone
$39

220 Buff C
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C
- Very close colour
- Light · Warm undertone
$32

Nougat 2.5 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden
- Very close colour
- Fair · Warm · golden undertone
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA True Skin Serum Foundation in Cozumel SF1.75, against KimChi Chic Beauty A Really Good Foundation in 104L. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA True Skin Serum Foundation in Cozumel SF1.75.
Same or better
- Near-identical swatch colour
- Same olive undertone
- Natural finish instead of natural matte
- Medium rather than full coverage
- Claims a skin-like finish
- Both claim long-wearing
- Both claim a lightweight feel
Different
- Does not claim not settling into lines
- Not marketed for combination/oily skin
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Why the closest overall alternative works
m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Fair 10 G, against KimChi Chic Beauty A Really Good Foundation in 104L. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Fair 10 G.
Same or better
- Very close colour
- Natural finish instead of natural matte
- Medium rather than full coverage
- Claims a skin-like finish
- Both claim long-wearing
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Warm rather than olive undertone
- Not marketed for oily skin
- Contains alcohol
Ingredients (information only, not scored)
12 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
ILIA True Skin Serum Foundation Cozumel SF1.75
Your shade $29 at Ulta Beauty
Closest overall alternative
m.ph by Mary Phillips Le Skin Weightless Serum Foundation Fair 10 G
Your shade $29 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.