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A Really Good Foundation 109L dupes and alternatives KimChi Chic Beauty

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free4No drying alcohol4Vegan1Cruelty-free1Oil-free1With SPF0Mineral1

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Only showing matches with medium coverage, without talc or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Tarte Amazonian Clay Blurring Powder Foundation 27S Light-Medium Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
109LChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural matte · Full coverage
The match
Tarte
27S Light-Medium Sand
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $11 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light 11 Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
109LChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural matte · Full coverage
The match
Smashbox
Light 11 Warm
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
65
Wear (Wear & performance)
86
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $12 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    226W
    Shade match 91
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: for light medium skintones with warm olive undertones

    Medium confidence· Digital match

    View match
  2. #4 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    265
    Shade match 89
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Olive rather than warm undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 109L (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    3W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3W Warm

    • Very close colour
    • Medium light · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    10 Light Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 10 Light Golden

    • Close colour
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Close colour
    • Light medium · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Close colour
    • Light medium · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Amazonian Clay Blurring Powder Foundation in 27S Light-Medium Sand, against KimChi Chic Beauty A Really Good Foundation in 109L. Every attribute compared, with its share of the score.

ComparedYour shade109LClosest shade match27S Light-Medium SandScore
Shade match55% of overall95
Colour92#d4a675#d2a06bVery close colourColour difference 1.9 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.6
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay Blurring Powder Foundation in 27S Light-Medium Sand.

Same or better

  • Very close colour
  • Same warm undertone
  • Matte finish instead of natural matte
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing

Different

  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light 11 Warm, against KimChi Chic Beauty A Really Good Foundation in 109L. Every attribute compared, with its share of the score.

ComparedYour shade109LClosest overall alternativeLight 11 WarmScore
Shade match55% of overall94
Colour90#d4a675#d7a87eVery close colourColour difference 2.3 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.4
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall65
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light 11 Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Natural finish instead of natural matte
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Tarte Amazonian Clay Blurring Powder Foundation 27S Light-Medium Sand

Best price
$40SephoraSephora
Costs $11 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light 11 Warm

Match price
$41Ulta BeautyUlta Beauty
Costs $12 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.