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A Really Good Foundation 110L dupes and alternatives KimChi Chic Beauty

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol4Vegan1Cruelty-free5Oil-free0With SPF3Mineral0

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Only showing matches with a radiant finish, in liquid form, without talc.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y7

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
110LChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural matte · Full coverage
The match
Natasha Denona
Y7
Depth and undertone: Medium light · Warm · yellow
Finish and coverage: Radiant · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $23 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 38 Light Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
110LChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural matte · Full coverage
The match
Jane Iredale
38 Light Medium
Depth and undertone: Medium · Warm
Finish and coverage: Radiant · Buildable coverage
Overall match
81out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
50
Wear (Wear & performance)
74
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Best price
$56Ulta BeautyUlta Beauty
Costs $27 more

Your shade $29 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    30 Light Medium
    Shade match 96
    $56Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light medium with warm peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Veil Hydrating Skin Tint Foundation

    7
    Shade match 96
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural matte finishLight rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    37
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural matte finish · Light rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Light medium with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    36 Light Medium
    Shade match 89
    $56Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 110L (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Looks identical
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y7, against KimChi Chic Beauty A Really Good Foundation in 110L. Every attribute compared, with its share of the score.

ComparedYour shade110LClosest shade matchY7Score
Shade match55% of overall97
Colour96#ce9b70#d39d73Looks identicalColour difference 1.3 (0 is identical)
Depth97MediumMedium lightCloseDepth difference: 1.6
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared52
Finish34Natural matteRadiantDifferentRadiant finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall46
Skin type46Dry, normal, combination, oilyNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 80/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y7.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Radiant finish instead of natural matte
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Why the closest overall alternative works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 38 Light Medium, against KimChi Chic Beauty A Really Good Foundation in 110L. Every attribute compared, with its share of the score.

ComparedYour shade110LClosest overall alternative38 Light MediumScore
Shade match55% of overall96
Colour94#ce9b70#cb9768Very close colourColour difference 1.6 (0 is identical)
Depth97MediumMediumSameDepth difference: 2.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall50
Finish34Natural matteRadiantDifferentRadiant finish rather than natural matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 38 Light Medium.

Same or better

  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Radiant finish instead of natural matte
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y7

Best price
$52SephoraSephora
Costs $23 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 38 Light Medium

Best price
$56Ulta BeautyUlta Beauty
Costs $27 more

Your shade $29 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.