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A Really Good Foundation 123MD dupes and alternatives KimChi Chic Beauty

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR122

The equivalent shade and the most similar foundation overall.

Your shade
KimChi Chic Beauty
123MDChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Natural matte · Full coverage
The match
Chanel
BR122
Depth and undertone: Deep tan · Cool · rosy
Finish and coverage: Matte · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
72
Wear (Wear & performance)
68
Skin (Skin suitability)
92
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $40 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 34
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $17.90 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    36 Tan Warm
    Shade match 80
    $21$30Ulta BeautyUlta Beauty$8 less (28%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $60SephoraSephoraCosts $31 more

    Matches: Very close colourClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    5W Eclair
    Shade match 75
    $54Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    72
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Buildable rather than full coverage

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $56Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium dark with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Temptu

    Perfect Canvas Foundation

    7W Desert
    Shade match 75
    $34Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame natural matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium-to-tan shade with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 123MD (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Looks identical
    • Tan · Cool undertone

    $16.99

  2. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

  3. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  4. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  5. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

  6. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Close colour
    • Tan

    $14.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR122, against KimChi Chic Beauty A Really Good Foundation in 123MD. Every attribute compared, with its share of the score.

ComparedYour shade123MDClosest matchBR122Score
Shade match55% of overall95
Colour92#b17046#ab6f4bVery close colourColour difference 1.9 (0 is identical)
Depth98TanDeep tanCloseDepth difference: 1.4
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR122.

Same or better

  • Very close colour
  • Same cool undertone
  • Matte finish instead of natural matte
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 36%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy BR122

Match price
$69Ulta BeautyUlta Beauty
Costs $40 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.