A Really Good Foundation 123MD dupes and alternatives KimChi Chic Beauty
4.6 (558)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Matte rather than natural matte finish· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
72
Wear & performance
82
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Matches: Very close colour· Claims a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than natural matte finish· Buildable rather than full coverage
Score details
Shade match
84
Finish & visual result
72
Wear & performance
54
Skin suitability
75
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Radiant rather than natural matte finish· Buildable rather than full coverage
Score details
Shade match
84
Finish & visual result
50
Wear & performance
74
Skin suitability
92
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: medium dark with neutral undertones
The closest shade to KimChi Chic Beauty A Really Good Foundation 123MD (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR122, against KimChi Chic Beauty A Really Good Foundation in 123MD. Every attribute compared, with its share of the score.
ComparedYour shade123MDClosest matchBR122How they compareScore
Shade match55% of overall95
Colour60%92#b17046#ab6f4bVery close colourColour difference 1.9 (0 is identical)
Depth15%98TanDeep tanCloseDepth difference: 1.4
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 85/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.